What is StoryBrand?
Storytelling is the most powerful tool in the world to grab the attention of the human brain, in fact, our brains are wired to connect with story. When you learn to use story in your brand’s communication, you are far more likely to connect with the right customers and convert more often.
Building a StoryBrand by Donald Miller outlines a framework called the “Brandscript”, a 7-part Framework (SB7) that helps you clearly communicate your brand.
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- Learn how to apply the Storybrand Framework to your marketing
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